BALFIN Group brings the renowned French brand KIABI to Albania , opening the first KIABI Kids store in the largest shopping mall in the country, Tirana East Gate (TEG). This store brings KIABI's high quality and unique style exclusively to little ones, while providing affordable and sustainable solutions for parents.
The opening of KIABI Kids at TEG advances the strategic partnership agreement between the BALFIN Group and KIABI, to introduce this brand initially in Albania and further in countries in the region such as Kosovo, North Macedonia and Montenegro. Not only as a French brand dedicated to children, but as a leader in affordable fashion; as a destination where every member of the family can find themselves.
Juljan Mane, Vice President of the retail sector at the BALFIN Group, says that "The collaboration with Kiabi is part of our strategy to focus on international brands with the possibility of expanding to many countries. We will do this with Kiabi, we will expand to several countries, Tirana is just the first stop."
"KIABI is a brand that we have long wanted to bring to Albania and we are finally making it a reality. It is one of those brands that will bring a big change to the Albanian market. Giving many families the opportunity to buy not only cheaply but also with good quality," adds Juljan Mane.
Agnes Nikitsky, KIABI’s CEO for Europe, says: “I want Albanian customers and families to fully experience the KIABI experience, just as families around the world enjoy it. Personally, I am very proud to be part of this exciting journey.”
"I wish our team in Albania much success and I am convinced that KIABI will soon become one of the favorite destinations for Albanian families," concludes the Executive Director for Europe.
On the occasion of the opening, KIABI Kids at TEG came with a series of special offers, while there was no shortage of surprises and a festive atmosphere.
Redon Sholla, CEO of KIABI Albania, emphasizes that, despite the store having just opened its doors, consumer interest has been extremely high. He underlines that a brand like KIABI has been missing from the Albanian market for a long time, bringing a new concept of affordable and quality fashion.
KIABI is part of the large French Mulliez Group, led by the Mulliez family and owning well-known brands such as Decathlon, Auchan, Leroy Merlin, as well as many other equally well-known brands. Present in 33 countries worldwide and with a strong presence in online sales, KIABI has become one of the leading brands in the fast fashion industry in Europe.
The partnership between the BALFIN Group and KIABI aims to offer families in the region, in addition to affordable fashion, an improved shopping experience, creating over 400 jobs.
The BALFIN Group is one of the most successful and influential investment groups in the Western Balkans. Founded in 1993 in Vienna by Samir Mane, the group today operates in Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, the Netherlands, Montenegro, Croatia, Switzerland, Canada and the USA.
Editorial
